I created a folder called “ Adverts”, right under my Inbox. Now, let’s look at the steps to set-up this custom filter in Microsoft Outlook. So that’s it… short, sweet, and powerful! So, even if there is an “ unsubscribe” in the Email, as long as there is a “ RE:” in the subject line, it won’t move to the separate Email folder. Unless they have an RE: in the subject line:Īn Email with a “ RE:” in the subject usually indicates it is a ' reply' to an earlier messages. Therefore, the “ unsubscribe” keyword will identify most “ marketing” and “ advertising” Emails. To accomplish this, most of these types of Emails will contain an “ Unsubscribe” link in the Email for just this purpose. Move Emails with the word Unsubscribe to a folder:Īnti-spamming laws (such as ' CAN-SPAM') require marketing and newsletter Emails to contain an ' Opt-Out' option for the recipient.
Now, let's dissect it a bit and see why it works so well.
